Markerting fundamentals Nintendo DSL polar white Essay

Markerting fundamentals Nintendo DSL polar white - Essay Example It has launched in various markets within a short span and hence the political disturbance in any one market will not affect its overall sales. While Sony and Microsoft, its main competitors spent extravagantly on fast chips, graphics, and cutting edge disk technology but Nintendo designers use energy-saving chips and a standard optical disk player to lower product costs (Bremner, 2007). Others in the industry like Atari failed because they did not have high-quality software and games to sell the hardware (Marketing Week, 2006). Video game is a cyclical industry in which new consoles are launched every five or six years. With each cycle the power of the hardware increases with better graphics and more powerful games (The Economist, 2006). Nevertheless, Nintendo felt that industry has reached a crossroad and games are not designed for non-gamers. This undermines the prospects for future growth. With this in mind, the new Nintendo DS was launched making it easier to learn and play. It launched a different color of the product that was unique to each region/country. For instance, in Europe it launched the black version in addition to the white color which it launched initially in Japan. In Australia and North America, they launched online white and renamed it Polar White. The current market leaders being Sony and Microsoft concentrate on 16- to 24-year-old males market, which is core to the gaming industry. Nintendo DS are easier to learn and play and is aimed at the younger, female segment (Marketing Week, 2006). They have very strategically taken this step as they are unable to cope with the market leaders. The games for the core market are becoming dull and similar and hence Nintendo expects to create a market for Nintendo DS with this strategy of segmentation. Since every five or six years new launches take place, Nintendo DS has been launched at a very strategic time because the

Impact of Technology on Individuals and Society Essay

Impact of Technology on Individuals and Society - Essay Example Since human beings apply technology in everyday life, it has led to the emergence of impacts to individuals as well as society. Such impacts have been either positive or negative and have had a significant influence in human life. Therefore, the paper discusses such impacts in detail and thus enlightening society and individuals. With the inventions and innovations of social sites, individuals learn more about different people with relation to culture, practices, and religion of individuals in the environment. For instance, individuals can learn about Chinese culture, Indian culture, or even Japanese cultural practices without having to visit such geographical regions or have face-to-face communication with people from those cultures (Benchmann, Decker, Fiedeler & Krings 2). This knowledge enhances understanding and peaceful coexistence among individuals. The introduction of new and advanced technologies such as telephones, internet, TVs, Radios have ease communication and made it effective irrespective of distance or time barriers. Individuals now efficiently communicate with one another through emails, Facebook, Google+, phone calls, as well as short message services (Hollon 1). Moreover, technology has enabled individuals to share ideas, information, and news very quickly with little effort as compared to the older times. This has made life simple, easier, and enjoyable due to lack of communication stresses. The invention and adoption of technological tools, software and machines such as computers, the internet and search engines like Yahoo and Google have created opportunities for learning (Hollon 1). As compared to the olden days, an individual in the contemporary world finds learning easier and simpler due to the presence of internet search engines. For example, students can now conduct research on any topic by searching for information pertaining to the